For OLG, we integrated responsive lighting and sound into a custom-fabricated spinning wheel to amplify the excitement of gameplay.
When participants pulled one of the wheel’s levers, synchronized LED lighting animated in a clockwise sequence to mirror the motion of the spin, accompanied by dynamic sound effects.
As the wheel came to a stop, the audio shifted to signal the winning moment, reinforcing anticipation and payoff.
By layering sensory feedback onto a familiar mechanic, the activation transformed a simple physical interaction into a more immersive, high-energy brand experience designed for live events.
We designed and built an interactive prizing and GIF-capture booth for OLG that brought the excitement of chance to life.
Participants stepped inside the booth as tickets were launched and swirled through the air, creating a high-energy moment where guests grabbed as many tickets as they could for a chance to win prizes.
The experience was enhanced with synchronized lighting, sound effects, and automated digital capture, transforming each session into a shareable animated keepsake.
By combining physical spectacle with real-time content creation, the activation turned anticipation and movement into a memorable, brand-led moment.
We delivered an immersive booth experience designed to replicate the excitement of winning the lottery.
Participants triggered a high-energy sequence of lights, sound, and confetti, creating a celebratory win moment inside the booth.
Each experience captured a short reaction video that was automatically processed into a looping Boomerang-style clip and delivered via email, with select content displayed publicly outside the booth.
The activation combined physical effects and digital sharing to turn a fleeting moment into a memorable brand experience.
Touring more than 130 communities during the Pan Am Games, OLG’s Torch Relay trailer invited inclusive participation and extended engagement through social sharing, turning effort, empathy, and play into a powerful brand story.
Inside a custom-built trailer, a stationary bike and rowing machine were connected to custom software, allowing physical effort to directly control digital race avatars.
The experience visualized the Power of Play by translating physical output into “community dollars,” reinforcing how OLG funding supports local sports and infrastructure.
For Magnums’ sponsorship of the Formula One Grand Prix du Canada, we designed and built an immersive ASMR booth that translated the brand’s indulgent product moments into a focused sensory experience.
High-fidelity audio and controlled acoustics captured subtle interactions—cracking chocolate, unwrapping, and biting—inviting guests to slow down and engage.
By pairing physical design with sound-led interaction, the booth demonstrated how sensory storytelling can create a memorable and intimate brand experience.
For Winners’ Big Black Bag campaign, we designed, fabricated, and installed a large-scale custom pop-up structure that brought the brand’s iconic shopping bag to life as a walk-in experience.
The installation featured a fully enclosed architectural build with custom exterior cladding, decorative bows, oversized bag handles, integrated lighting, and branded signage. Inside, finished walls, flooring, and lighting created a polished interior environment designed for guest flow and engagement.
For Liquid I.V., we adapted an existing ATM to create a custom vending experience.
Guests selected one of four prompts, triggering a printed receipt with tailored messaging and a Liquid I.V. sample dispensed through the ATM’s cash slot.
By reworking a familiar machine into a branded interaction, the activation delivered a simple, unexpected product moment.
For Molson at the NHL All-Star Game, we delivered an interactive on-site printing experience that enabled fans to create personalized hockey locker nameplates in real time.
The activation invited participants to customize their plate with their name, jersey number, and favourite team using a tablet-based interface.
Once completed, the system automatically triggered a label printer, producing a custom name plate that brand ambassadors affixed on site.
Designed for high throughput and ease of use, the experience supported thousands of prints over the multi-day event.
We designed and installed an interactive display wall that transformed a large-scale artwork into a visitor-driven digital experience for Museum London’s new permanent collection show entitled ‘All Around Me, All Around You’.
Using simple, touchless hand gestures, visitors could explore individual elements of the art piece on a large screen.
The installation revealed rotating digital panels that mirrored the depth and detail of the original artwork, while illuminated display cases on the reverse showcased rotating artifacts.
By combining custom fabrication and gesture-based interaction, the experience expanded access to the artwork in an intuitive, engaging way.
We concepted, designed and delivered an immersive walkthrough installation for the museum in Washington DC that fused physical architecture with interactive storytelling.
Conceived as a pop-up to draw visitors into the museum’s underground space, the experience unfolded through tactile, media-driven moments, rotating perspective panels, mechanical lenses revealing video stories, badge-triggering audio and a two-way mirror encounter connecting guests with personal officer narratives.
Directional audio, sensors and projection, as well as custom fabrication shaped focused, intimate interactions throughout.
