For OLG’s NHL Heritage Classic activation for PROLINE+, we designed and delivered an interactive hockey-themed trivia experience built onto existing OLG kiosks.
Custom add-on units transformed the kiosks into physical game controllers, allowing participants to answer trivia questions by hitting a puck left or right with a real hockey stick.
The experience combined timed gameplay, live scoring, and educational hockey facts, creating a fast-paced interaction that rewarded accuracy and engagement.
Scores were revealed at the end of each session alongside a QR code, guiding participants to redeem for prizing and rewards.
To launch the Hot Wheels Track Builder Challenge, we delivered a large-scale interactive installation at Toronto’s Art Gallery of Ontario.
Built inside a house-shaped structure, the experience featured a custom Hot Wheels track made from more than 1,000 pieces, inviting kids and parents to build, test, and play together throughout March Break.
The activation paired physical track building with digital interactivity. Cameras streamed the track live online, while remote participants could control switches and lighting through a custom web experience.
Inspired by Hot Wheels’ new connector system and the maker movement, the installation celebrated creativity and customization, ensuring no two builds were ever the same.
To celebrate the NHL All-Star Game in Las Vegas, Rogers Canada asked us to create a custom slot machine for placement at Pearson Airport.
Stepping up to the machine, travellers would pull a hockey stick to try their luck to win the jackpot, an all-expense paid trip to the game. Everyone was a winner though, with a wide variety of prizes dispensed from the machine after every pull of the stick.
This unique interactive has also been updated for other Rogers sports sponsorship events including the Rogers Cup and National Bank Open (tennis).
During the 2020 U.S. Olympic team trials, we created this safe and contactless system featuring custom kiosks, hardware and software to allow family, friends and fans of hopeful U.S. Olympic athletes to send their cheers and best wishes.
Fans could upload text, photos and videos to a custom web portal and select their athlete of choice to cheer on. Once at the event, the athletes would receive a branded Toyota RFID keychain to place on their backpack or lanyard, and as they walked through, the personalized content uploaded to the portal would be displayed instantly.
A network-connected claw machine reimagined classic gameplay through live digital integration and NFT wallet technology.
An existing unit was retrofitted with remote start functionality, real-time game state reporting, and dynamic content delivery to support a seamless, unattended experience to win NFT rewards.
During each play session, NFT artwork was fetched in the background and revealed on a rear display following a successful win, framed within custom-branded visuals.
Multiple synchronized screens, configurable lighting and sound, adjustable difficulty, and fallback content ensured reliable operation—even during connectivity interruptions—resulting in a digitally enhanced physical activation built for consistency and engagement.
To launch the new line of Nike shoes, we created a high-energy, head-to-head arcade-style running challenge that blended physical performance with gamified competition.
Participants raced on treadmills connected to a Unity-powered video game, with on-screen avatars mirroring their real-time movement. Each runner could track their own and their opponent’s progress, turning the challenge into a dynamic, side-by-side experience.
Winners were rewarded with arcade-style tickets, reinforcing the campaign’s playful, active spirit—while letting Nike’s cushioning technology speak for itself through lived experience.
Inside Nike’s flagship store in Chicago, we created an interactive fan-powered challenge that turned physical movement into gameplay. Guests stepped onto pressure pads that controlled an array of fans, guiding Nike-branded balls through the air toward a designated pickup zone for a chance to win prizes.
Responsive pressure sensors, precisely programmed fans, and integrated LED lighting worked together to create a fully immersive, game-like experience. By transforming motion into control, the activation turned shoppers into active participants, encouraging repeat play and extended dwell time within the retail space.
To help reimagine Cinco de Mayo for a post-pandemic audience, we worked NVE to create a fun, contactless way to engage consumers with Don Julio’s brand while driving foot traffic to partner venues.
This fully custom Automated Tequila Vending Machine dispensed exclusive Don Julio bank notes that could be redeemed for free drinks at partner venues. First users were verified via a scan of their driver’s license and they answered a few questions. The experience was seamless, safe, and sharable.
The machine toured LA, NYC, Miami and saw thousands of redemptions across participating venues, driving significant social engagement and PR buzz.
This custom driving experience gave BMW and Marvel fans the chance to test drive an M4 Cabriolet from the comfort of their own home.
Participants took control of a real vehicle via livestream on mobile or desktop and navigated through a custom Unity racecourse, seeing their movements in the virtual world translate to real world movement, like the steering wheel and the, in addition to dynamic AR overlays on the dashboard, windshield and rearview mirror.
Created to learn more about the vehicle and drive leads for dealerships, Operation M Drive blew past all KPIs at record speed.
Awarded BizBash’s Top Mobile Activation of the Decade (2010-2020), Canadian Tire’s Red Door to Rio was one of the first livestreaming activations to kick off a revolution in 2016.
We created a custom livestream technology with a 200-millisecond delay to span the distance between Canada and Rio, using a physical door structure and hardware that connected families, friends, and fans to Olympians a continent away.
We then created a new system for the 2018 PyeongChang Olympics and also extended it to events to stream Santa to retail locations and connect 6 cities during Canada’s 150th anniversary.
