Hot Wheels Track Challenge

To launch the Hot Wheels Track Builder Challenge, we delivered a large-scale interactive installation at Toronto’s Art Gallery of Ontario.

Built inside a house-shaped structure, the experience featured a custom Hot Wheels track made from more than 1,000 pieces, inviting kids and parents to build, test, and play together throughout March Break.

The activation paired physical track building with digital interactivity. Cameras streamed the track live online, while remote participants could control switches and lighting through a custom web experience.

Inspired by Hot Wheels’ new connector system and the maker movement, the installation celebrated creativity and customization, ensuring no two builds were ever the same.