For OLG’s All For Here campaign, we designed and developed a custom shirt and tote ordering system that enabled on-site merchandise personalization across multiple event locations.
With our xPrize system as its backbone, the experience paired tablet-based kiosks with a back-end production workflow to support real-time ordering and fulfillment.
By combining integrated software and hardware, the system streamlined customization and delivery within a fast-paced, multi-city activation.
To highlight that OLG gives back 100% of proceeds to local communities, we designed and built an interactive game that translated that message into physical play.
Participants used a real bucket to catch digital “proceeds” as they fell down a large screen, with each token representing funds flowing back into the community.
The more proceeds a participant collected, the higher their score—and the better their chance at winning a prize.
By combining physical interaction with real-time digital feedback, the experience turned an abstract value proposition into an intuitive, memorable game moment.
For OLG, we designed and built an interactive booth for the Hit or Miss lottery experience.
The activation featured a physical shooting-range style game where participants used foam darts to hit numbered targets on a large interactive screen, triggering real-time gameplay.
Custom software mirrored the Hit or Miss digital game mechanics and prizing logic, while the branded structure and gameplay layout supported smooth participant flow.
The experience blended physical play and digital interaction to deliver an energetic, arcade-style activation designed for live event environments.
For Taco Bell’s Dump the ’Chup campaign, we designed and built an interactive digital experience that invited fans to publicly break up with ketchup.
Participants crafted personalised breakup letters through a guided digital interface, selecting pre-written lines and custom inputs before signing off in nacho cheese. Each message was rendered live and displayed on a large-format public screen.
Designed for a high-traffic environment, the experience encouraged participation, social sharing, and repeat engagement—demonstrating how physical-digital storytelling can create memorable brand moments.
For Haribo’s Phantasia activation for SickKids, we delivered an interactive experience that invited kids to create their own Haribo characters through drawing and play.
Participants coloured and customised character templates, which were then scanned and transformed into animated characters, and then revealed in real-time on a large LED wall.
The activation paired hands-on creativity with immediate digital animation, turning each drawing into a shared moment of surprise and delight.
For TELUS, we designed and developed an interactive game experience that connected fans’ actions directly to a charitable outcome. Using their own mobile devices, participants swiped to kick virtual footballs toward the uprights, with each successful kick contributing to a live donation counter displayed on a large LED video wall.
The experience combined a QR-based web application with a stadium-themed game environment, real-time animation, sound effects, and a large-format screen installation. By blending personal device interaction with a shared public display, the activation turned gameplay into a collective moment that reinforced TELUS’s commitment to giving back.
This timely installation for The Heart and Stroke Society featured over 270 individual LED clocks that displayed the names of loved ones who might be lost every 5 minutes to heart disease or stroke.
Swapping the second hand with the minute hand, every 5 seconds (or “minutes”), we would display a name like “Mom”, “Uncle”, “Sister”, “Brother” or “Dad” in LED lights – to showcase the impact this disease can have on every family to drive awareness in a high traffic transportation hub.
This art inspired installation was created for marijuana brand Tokyo Smoke to give users of legal age the ability to become immersed in an elevator trip like no other.
Stepping inside, participants would select the different floors they would like to travel to, in order to “experience” the various strains of weed offered by the brand.
Sensory lighting, hardware and movement gave the illusion of travelling higher in the elevator with each floor passing in combination with animated 3D visuals and sound to immerse all your senses.
To activate their sponsorship of Manchester City F.C., appliance manufacturer Midea asked us to create a custom penalty kick game that integrated their products to give fans a chance to win entries to a massive grand prize.
Using some cutting edge game mechanics and animation, we challenged players to show their skills across various free kick scenarios to get on the leaderboard.
We also created regional language versions for different countries to engage the global fanbase of Man City F.C.
To promote the variety of destinations that JetBlue flies to, we created this interactive using an actual decommissioned part of a real airplane fuselage.
After registration, users would lift the window shades to trigger aerial footage of various cities JetBlue can take them to. After each question, they would lower the shades and raise them to trigger the next flyover. The more answers you got correct, the more entries you received into the contest.
