Breadblox was a modern breadbox we created to encourage more meaningful, screen-free moments around the table.
Crafted from gloss white polymer with bamboo accents, it featured a built-in Faraday cage that blocked incoming mobile signals, cutting out distractions and bringing focus back to the people in front of you.
Complete with a removable cutting board and a sleek, minimalist form, breadblox went beyond countertop décor—helping people break bread while removing digital distractions from shared meals.
Challenged to bring destruction and chaos to the shores of Lake Ontario, we produced a multi-sensory installation complete with audio, video and animatronic elements.
Trapped in a shipping container stolen from the side of a cargo ship, the Kraken peered out from inside the container and wailed in anger at consumers passing by. The crate itself expanded and contracted as the Kraken pushed to escape.
We gamified a vehicle display to allow hockey and basketball fans to play a light chase game, featuring the all-new Ford Mustang Mach-E.
After entering the vehicle and getting in the driver’s seat, users would use a replica Ford app on the dashboard to “Start” the Mustang Mach-E.
Once started, animated LED lighting on the arch in front of the vehicle would bounce back and forth like an amusement centre game and pressing the button again would stop the lights, awarding a prize depending on the spot they landed.
Health for Wealth was a custom multi-player cycling game we created for the 2022 Canada Summer Games. Teams of two worked together as one player pedaled through a digital racecourse while their partner answered trivia questions and cleared virtual obstacles.
Progress was displayed in real time on screen, with synchronized LED lighting tracking each team’s advancement toward the finish. The experience encouraged collaboration, physical activity, and repeat participation, engaging guests of all ages while supporting charitable fundraising.
This installation for the 2022 Royal Winter Fair featured 2 interactive experiences to highlight sustainability efforts for grocery retailer, Loblaws.
The first interactive was a series of 6 exercise bikes, divided into 2 teams of 3. As users peddled their bikes, the arch in front would light up, pitting traditional incandescent lighting vs LEDs.
The second interactive gave users the ability to use a shopping cart as a game controller to navigate through a world that transformed Toronto Zoo animal poo into clean green energy. Yes, a shopping cart game to recycle poo. We’ve seen it all now.
Do you dread family gatherings because of inevitable awkward conversations? Now, the McCain DistractiFRY, a voice-activated french fry dispenser can rescue you from the most challenging family dinner situations.
The McCain DistractiFRY listens for keywords in questions that most of us hope to avoid. When it hears awkward dinner conversation phrases like “Got a job yet?” or “When are you getting married?”, it dispenses hot and crispy McCain french fries to cleverly divert everyone’s attention.
To celebrate National Day of Unplugging, we created custom beer coasters to allow Blue Moon fans to disconnect to spend more un-distracted quality time with their friends and family.
Using an NFC chip, custom fabrication, printing and finishing, and some crafty software and instructions, both iOS and Android users could place their mobile device on the coaster to automatically trigger Do Not Disturb mode. No more dings, buzzes or eyerolls – just good uninterrupted quality time.
The coasters were made available for sale on the Blue Moon site and sold out.
We created an interactive DJ turntable experience for OLG at Fallsview Casino that turned prize reveals into a hands-on interaction. Guests spun oversized DJ decks to unlock digital prizes, then answered a skill-testing question to claim their reward.
Oversized tickets showcased the featured artist and event, while on-screen graphics and digital randomization supported a smooth, intuitive flow. The activation combined tactile interaction with digital gameplay to deliver a fun, music-driven experience designed for high participation.
The Ford Bronco Fishing Game invited fans into a playful, hands-on experience built around exploration and fun. We created an interactive activation where participants used mounted fishing rods to catch acrylic prizes inside the vehicle, blending tactile gameplay with brand storytelling.
Live on-screen feedback and LED-lit displays responded in real time to each interaction, encouraging participation across age groups. The result was a family-friendly experience that reinforced the adventurous spirit of the Ford Bronco brand through simple, engaging play.
To promote the BMW electric vehicle lineup, we developed an interactive tennis game that challenged participants to generate energy through play.
Using a custom-built smart racquet with kinetic sensors and haptic feedback, players competed against a virtual BMW charger in a Unity-based digital court.
As they rallied, each swing was tracked in real time transforming physical effort into virtual energy that visibly charged a BMW EV battery on screen. The more intense the rally, the more power was captured.
A playful, high-energy way to connect physical movement with the future of sustainable driving.
