A network-connected claw machine reimagined classic gameplay through live digital integration and NFT wallet technology.
An existing unit was retrofitted with remote start functionality, real-time game state reporting, and dynamic content delivery to support a seamless, unattended experience to win NFT rewards.
During each play session, NFT artwork was fetched in the background and revealed on a rear display following a successful win, framed within custom-branded visuals.
Multiple synchronized screens, configurable lighting and sound, adjustable difficulty, and fallback content ensured reliable operation—even during connectivity interruptions—resulting in a digitally enhanced physical activation built for consistency and engagement.
To launch the new line of Nike shoes, we created a high-energy, head-to-head arcade-style running challenge that blended physical performance with gamified competition.
Participants raced on treadmills connected to a Unity-powered video game, with on-screen avatars mirroring their real-time movement. Each runner could track their own and their opponent’s progress, turning the challenge into a dynamic, side-by-side experience.
Winners were rewarded with arcade-style tickets, reinforcing the campaign’s playful, active spirit—while letting Nike’s cushioning technology speak for itself through lived experience.
Inside Nike’s flagship store in Chicago, we created an interactive fan-powered challenge that turned physical movement into gameplay. Guests stepped onto pressure pads that controlled an array of fans, guiding Nike-branded balls through the air toward a designated pickup zone for a chance to win prizes.
Responsive pressure sensors, precisely programmed fans, and integrated LED lighting worked together to create a fully immersive, game-like experience. By transforming motion into control, the activation turned shoppers into active participants, encouraging repeat play and extended dwell time within the retail space.
To help reimagine Cinco de Mayo for a post-pandemic audience, we worked NVE to create a fun, contactless way to engage consumers with Don Julio’s brand while driving foot traffic to partner venues.
This fully custom Automated Tequila Vending Machine dispensed exclusive Don Julio bank notes that could be redeemed for free drinks at partner venues. First users were verified via a scan of their driver’s license and they answered a few questions. The experience was seamless, safe, and sharable.
The machine toured LA, NYC, Miami and saw thousands of redemptions across participating venues, driving significant social engagement and PR buzz.
This custom driving experience gave BMW and Marvel fans the chance to test drive an M4 Cabriolet from the comfort of their own home.
Participants took control of a real vehicle via livestream on mobile or desktop and navigated through a custom Unity racecourse, seeing their movements in the virtual world translate to real world movement, like the steering wheel and the, in addition to dynamic AR overlays on the dashboard, windshield and rearview mirror.
Created to learn more about the vehicle and drive leads for dealerships, Operation M Drive blew past all KPIs at record speed.
Awarded BizBash’s Top Mobile Activation of the Decade (2010-2020), Canadian Tire’s Red Door to Rio was one of the first livestreaming activations to kick off a revolution in 2016.
We created a custom livestream technology with a 200-millisecond delay to span the distance between Canada and Rio, using a physical door structure and hardware that connected families, friends, and fans to Olympians a continent away.
We then created a new system for the 2018 PyeongChang Olympics and also extended it to events to stream Santa to retail locations and connect 6 cities during Canada’s 150th anniversary.
At JBL Fest in Las Vegas, we delivered a fully integrated suite of interactive event technology to support attendee engagement and data capture at scale.
The activation included QR code registration tablets, RFID check-in stations, and roving photographer kits, enabling smooth entry, participation, and content collection throughout the festival.
We managed full on-site setup, third-party platform integration, and real-time monitoring to keep all hardware, dashboards, and systems running reliably.
With live metrics, online photo galleries, and merged attendee profiles, the solution supported a cohesive festival experience from installation through event support.
The You Vs. You Grip Strength Challenge translated the physical impact of Multifocal Motor Neuropathy (MMN) into a hands-on, interactive experience. We created a four-sided kiosk featuring four game-based challenges that tested grip strength and dexterity, simulating everyday tasks that are difficult for people living with MMN.
By turning clinical symptoms into tangible interactions, the activation helped participants better understand the condition’s real-world effects. The experience combined educational storytelling with interactive design to foster empathy, awareness, and meaningful engagement around a rare neurological disorder.
A four-hole interactive mini putt challenge turned competitive gameplay into a hands-on brand experience. We created themed putting lanes featuring “Bet Mode” obstacles, LED prize lighting, and modular drop-in components that allowed for flexible gameplay and rapid setup across events.
Designed to encourage repeat play, the experience was guided by on-site brand ambassadors who managed game flow and participant interaction. The result was a controlled, event-ready activation that blended physical activity with brand-led competition in a playful, engaging format.
Created for the 2019 FIFA Women’s World Cup, the Nike Dream Kick turned speed and competition into a high-energy, sport-led experience.
We powered the activation with an integrated digital and physical gameplay system that included tablet-based registration, a speed-sensor soccer challenge, and a live leaderboard that updated in real time.
Participants were able to track the speed of their kicks and instantly saw how they ranked against others, encouraging repeat attempts and head-to-head competition.
We handled all technical integration and on-site support, ensuring a fast, responsive experience from registration through gameplay.
