ATCO was a lead sponsor at the 2025 Invictus Games. To bring their sponsorship to life, we were tasked with building out a fully custom game environment that emulated Whistler mountain. The game was connected to an actual Sit Ski Simulator used to travel athletes.
Visitors were able to put themselves into the actual seat of the athletes and navigate a custom course that surprised and delighted all users!
wonderMakr worked to design and build a custom vending interactive as part of Pepsi’s presence at the FEQ festival in Quebec. Users were prompted show their love of Pepsi by blowing a kiss to the machine to trigger the prizing to dispense.
The machine wrapped was designed by Montreal based artist LeCharbonne, who also designed a custom wrap for the Pepsi cans, and the custom swag the machine dispensed!
In promotion of AppleTV’s movie “The Family Plan”, we built an interactive, greenscreen photo booth. Users could select from their background and create their personalized version of the movie poster.
This custom photo booth lived inside a shipping container at Stackt Market in Toronto, and was the first time AppleTV had done any experiential events in Canada.
As more Canadians find themselves victims of scams, the CRA found a creative way to engage and educate.
This traveling in-person immersive escape room experience went coast to coast, presenting visitors with real world scenarios where they may encounter scams.
Through the strategic use of technology driven tools, visitors walked away with a score for their experience and tangible tips to avoid future scams.
wonderMakr worked closely with our friends at TEN4 Productions to bring an interactive fan experience to life as part of WAY.org’s activation on The Weeknd’s “After Hours Til Dawn” summer tour.
We developed a custom digital interface and video capture system that allowed fans to step into a sleek recording booth, share their personal story, and potentially be featured in the campaign. The system was designed for intuitive use, real-time content capture, and seamless integration into the broader activation.
Drawbox led the booth fabrication and installation, while wonderMakr delivered the full digital software layer and hardware integration to bring the experience to life.
We collaborated with our friends at Narrative PR to create a high-energy, branded reaction wall game designed to test participants’ reflexes, just like an NHL goalie.
Players hit light-up buttons featuring Tylenol brand messaging and common pain points as they appeared in rapid succession.
The activation was designed in two formats:
– Compact version built into a Guerilla Cube for mobile, outdoor activations
– Standalone version for indoor events and flexible deployment.
The result: an engaging, on-brand experience that combined fast-paced gameplay with data capture and brand education.
wonderMakr partnered with Community Agency to develop the Enbridge Hidden Home, an immersive AR experience educating consumers on hidden energy savings.
Guests navigated a replica home using tablets mounted in custom holders, interacting with AR triggers that activated animations revealing Enbridge tips, offers, and insights.
A custom-built AR app made the experience intuitive, repeatable, and scalable for future events. Carefully placed AR targets ensured seamless interactions and smooth flow.
By transforming passive information into interactive storytelling, the Hidden Home boosted engagement and deepened visitors’ understanding of Enbridge’s offerings.
Distilled with a hint of cucumber, Hendrick’s is an unusual gin in itself, so why not bring that quirkiness to the next level?
The Hendrick’s Corgan (“Cucumber Organ of Remarkably Glorious Auditory Nirvana”) had actual organ keys made of real, whole cucumbers, 49 to be exact, which harnessed the energy of touch to translate electric currents from the organist’s fingertips though each individual cucumber.
The result was a glorious composition of notes arranged into some of the worlds most beloved and unusual melodies.
Chevrolet Carpool Karaoke brought would be superstars to the big screens at Yonge & Dundas square in Toronto.
We started by creating a custom Android auto app which allowed users to select their song of choice and then once the song started, the lyrics were projected onto the screen – in broad daylight – and your singing debut was captured in-car by multiple mounted cameras.
Live-edited on site, within minutes you would see your karaoke session broadcast on the big screens and hear your voice fill up the square.
Created to showcase the versatility of the Ford Ranger, we created this custom claw machine for placement at the Toronto Maple Leafs and Toronto Raptors home arena, Scotiabank Arena, for the entirety of the hockey season.
Participants could grab hold of a real gear shifter to take control of the claw machine, which was created using industrial gantries and rigging, and choose a terrain management selector to move and drop the claw to win a prize.
