United Rentals Interactive Table

We designed and built a large-scale interactive table that visualized how equipment moves, operates, and is managed across a jobsite.

Using RFID access cards, users tapped into different stations representing tools, vehicles, and worksite infrastructure to unlock real-time content and equipment metrics.

Physical artifacts, embedded screens, and dynamic lighting worked together to show utilization data and simulate operational decisions, allowing users to explore how changes impacted the broader system.

The experience combined tactile interaction with digital storytelling, turning complex operational data into an intuitive, hands-on demonstration designed for trade show environments.