Tylenol Reaction Time Wall Game

We collaborated with our friends at Narrative PR to create a high-energy, branded reaction wall game designed to test participants’ reflexes, just like an NHL goalie.

Players hit light-up buttons featuring Tylenol brand messaging and common pain points as they appeared in rapid succession.

The activation was designed in two formats:
– Compact version built into a Guerilla Cube for mobile, outdoor activations
– Standalone version for indoor events and flexible deployment.

The result: an engaging, on-brand experience that combined fast-paced gameplay with data capture and brand education.