Telus Kick For Good

For TELUS, we designed and developed an interactive game experience that connected fans’ actions directly to a charitable outcome. Using their own mobile devices, participants swiped to kick virtual footballs toward the uprights, with each successful kick contributing to a live donation counter displayed on a large LED video wall.

The experience combined a QR-based web application with a stadium-themed game environment, real-time animation, sound effects, and a large-format screen installation. By blending personal device interaction with a shared public display, the activation turned gameplay into a collective moment that reinforced TELUS’s commitment to giving back.