Smack For Heinz

As part of the bold and cheeky “Smack for Heinz” campaign, we engineered a one-of-a-kind vending-enabled billboard that let ketchup lovers reclaim their condiment of choice – right outside restaurants that refused to serve it.

This hybrid OOH installation and vending kiosk featured a custom 3D-printed Heinz bottle, a weather-proof cooling and heating system, and precision engineering to dispense exactly three perfect packets of Heinz ketchup at a time.

The activation turned into a viral moment, even making an appearance on The Late Show with Stephen Colbert – proof that the world really does notice when you stand up for what’s saucy and right.