#paid Concierge Locker Backpack

For Hashtag Paid at Cannes Lions, we designed and built a custom, wearable prizing experience for roaming brand concierges.

The activation featured lightweight backpacks with electronically locked compartments, turning brand engagement into a mobile moment of surprise and discovery.

Guests scanned a QR code to participate, after which a compartment was unlocked to reveal a prize.

Designed for mobility and repeated use, the experience demonstrated how custom hardware can deliver high-impact engagement without a fixed footprint.