OLG Winnability

We delivered an immersive booth experience designed to replicate the excitement of winning the lottery.

Participants triggered a high-energy sequence of lights, sound, and confetti, creating a celebratory win moment inside the booth.

Each experience captured a short reaction video that was automatically processed into a looping Boomerang-style clip and delivered via email, with select content displayed publicly outside the booth.

The activation combined physical effects and digital sharing to turn a fleeting moment into a memorable brand experience.