OLG Spin Wheel

For OLG, we integrated responsive lighting and sound into a custom-fabricated spinning wheel to amplify the excitement of gameplay.

When participants pulled one of the wheel’s levers, synchronized LED lighting animated in a clockwise sequence to mirror the motion of the spin, accompanied by dynamic sound effects.

As the wheel came to a stop, the audio shifted to signal the winning moment, reinforcing anticipation and payoff.

By layering sensory feedback onto a familiar mechanic, the activation transformed a simple physical interaction into a more immersive, high-energy brand experience designed for live events.