OLG Pan Am Games/Torch Relay

Touring more than 130 communities during the Pan Am Games, OLG’s Torch Relay trailer invited inclusive participation and extended engagement through social sharing, turning effort, empathy, and play into a powerful brand story.

Inside a custom-built trailer, a stationary bike and rowing machine were connected to custom software, allowing physical effort to directly control digital race avatars.

The experience visualized the Power of Play by translating physical output into “community dollars,” reinforcing how OLG funding supports local sports and infrastructure.