OLG Catch n’ Collect

To highlight that OLG gives back 100% of proceeds to local communities, we designed and built an interactive game that translated that message into physical play.

Participants used a real bucket to catch digital “proceeds” as they fell down a large screen, with each token representing funds flowing back into the community.

The more proceeds a participant collected, the higher their score—and the better their chance at winning a prize.

By combining physical interaction with real-time digital feedback, the experience turned an abstract value proposition into an intuitive, memorable game moment.