Nike JoyRide

To launch the new line of Nike shoes, we created a high-energy, head-to-head arcade-style running challenge that blended physical performance with gamified competition.

Participants raced on treadmills connected to a Unity-powered video game, with on-screen avatars mirroring their real-time movement. Each runner could track their own and their opponent’s progress, turning the challenge into a dynamic, side-by-side experience.

Winners were rewarded with arcade-style tickets, reinforcing the campaign’s playful, active spirit—while letting Nike’s cushioning technology speak for itself through lived experience.