Nike AirSwag: Interactive Retail Game

Inside Nike’s flagship store in Chicago, we created an interactive fan-powered challenge that turned physical movement into gameplay. Guests stepped onto pressure pads that controlled an array of fans, guiding Nike-branded balls through the air toward a designated pickup zone for a chance to win prizes.

Responsive pressure sensors, precisely programmed fans, and integrated LED lighting worked together to create a fully immersive, game-like experience. By transforming motion into control, the activation turned shoppers into active participants, encouraging repeat play and extended dwell time within the retail space.