NHL All Star Game Personalized Nameplates

For Molson at the NHL All-Star Game, we delivered an interactive on-site printing experience that enabled fans to create personalized hockey locker nameplates in real time.

The activation invited participants to customize their plate with their name, jersey number, and favourite team using a tablet-based interface.

Once completed, the system automatically triggered a label printer, producing a custom name plate that brand ambassadors affixed on site.

Designed for high throughput and ease of use, the experience supported thousands of prints over the multi-day event.