Magnum ASMR Booth

For Magnums’ sponsorship of the Formula One Grand Prix du Canada, we designed and built an immersive ASMR booth that translated the brand’s indulgent product moments into a focused sensory experience.

High-fidelity audio and controlled acoustics captured subtle interactions—cracking chocolate, unwrapping, and biting—inviting guests to slow down and engage.

By pairing physical design with sound-led interaction, the booth demonstrated how sensory storytelling can create a memorable and intimate brand experience.