Jameson Holiday Tree

We designed, fabricated, and programmed an 11-foot custom Jameson holiday tree and installed it at Toronto Union Station. Transforming one of the city’s busiest public spaces into a festive, branded landmark. Constructed using real Jameson glass bottles, the installation featured integrated, music-reactive LED lighting synchronized with pre-programmed, instrumental holiday soundscapes.

A custom whiskey barrel base housed the audio and control components, while a neon Jameson “J” topper completed the structure. Engineered for a high-traffic environment, the build balanced bold brand storytelling with immersive visual impact, inviting passersby to pause, engage, and share.