Hot Wheels 50th Anniversary Track Builder Challenge

To celebrate Hot Wheels’ 50th anniversary, we created an interactive Track Builder Challenge that brought hands-on play and digital feedback together in a live event setting.

Guests were invited to design and build custom Hot Wheels track layouts using real track pieces, then test their creations in real time.

The experience paired physical track building with dynamic on-screen animation, scoring, and sound effects that responded to each design.

By blending tactile construction with responsive technology, the activation celebrated Hot Wheels’ legacy while delivering an engaging, high-energy experience for fans of all ages.