Haribo Phantasia

Client: Publicis

Categories: Experience Design, Innovation Consulting, Products & Platforms, Technology Integration

For Haribo’s Phantasia activation for SickKids, we delivered an interactive experience that invited kids to create their own Haribo characters through drawing and play.

Participants coloured and customised character templates, which were then scanned and transformed into animated characters, and then revealed in real-time on a large LED wall.

The activation paired hands-on creativity with immediate digital animation, turning each drawing into a shared moment of surprise and delight.