Ford Mustang Mach-E Cyclone Game

We gamified a vehicle display to allow hockey and basketball fans to play a light chase game, featuring the all-new Ford Mustang Mach-E.

After entering the vehicle and getting in the driver’s seat, users would use a replica Ford app on the dashboard to “Start” the Mustang Mach-E.

Once started, animated LED lighting on the arch in front of the vehicle would bounce back and forth like an amusement centre game and pressing the button again would stop the lights, awarding a prize depending on the spot they landed.