Don Julio Automated Tequila Machine

To help reimagine Cinco de Mayo for a post-pandemic audience, we worked NVE to create a fun, contactless way to engage consumers with Don Julio’s brand while driving foot traffic to partner venues.

This fully custom Automated Tequila Vending Machine dispensed exclusive Don Julio bank notes that could be redeemed for free drinks at partner venues. First  users were verified via a scan of their driver’s license and they answered a few questions. The experience was seamless, safe, and sharable.

The machine toured LA, NYC, Miami and saw thousands of redemptions across participating venues, driving significant social engagement and PR buzz.