Canadian Tire Red Door

Awarded BizBash’s Top Mobile Activation of the Decade (2010-2020), Canadian Tire’s Red Door to Rio was one of the first livestreaming activations to kick off a revolution in 2016.

We created a custom livestream technology with a 200-millisecond delay to span the distance between Canada and Rio, using a physical door structure and hardware that connected families, friends, and fans to Olympians a continent away.

We then created a new system for the 2018 PyeongChang Olympics and also extended it to events to stream Santa to retail locations and connect 6 cities during Canada’s 150th anniversary.