BMW Electric Serve

To promote the BMW electric vehicle lineup, we developed an interactive tennis game that challenged participants to generate energy through play.

Using a custom-built smart racquet with kinetic sensors and haptic feedback, players competed against a virtual BMW charger in a Unity-based digital court.

As they rallied, each swing was tracked in real time transforming physical effort into virtual energy that visibly charged a BMW EV battery on screen. The more intense the rally, the more power was captured.

A playful, high-energy way to connect physical movement with the future of sustainable driving.