Innovation Lab

The wonderMakr Innovation Lab was an interactive trade show booth experience designed to transform portfolio exploration into a hands-on process of discovery.

Inspired by the concept of a modern innovation lab, the experience invited visitors to engage with physical objects that revealed digital stories, project outcomes, and technical capabilities through immersive interaction.

RFID-enabled test tubes, petri dishes, and microscope-inspired slides acted as tangible interfaces, unlocking project videos, campaign imagery, activation metrics, and case studies through custom analyzers powered by Nexmosphere controllers and Raspberry Pi integrations.

Designed and built entirely in-house, the Innovation Lab reflected wonderMakr’s multidisciplinary approach, bringing together engineering, software development, UX design, fabrication, and experiential production to create an experience that was intuitive, playful, and discovery-driven.