Chevrolet Cruze Karaoke

Client: Momentum

Categories: Interactive Production, Technology Integration

Chevrolet Carpool Karaoke brought would be superstars to the big screens at Yonge & Dundas square in Toronto.

We started by creating a custom Android auto app which allowed users to select their song of choice and then once the song started, the lyrics were projected onto the screen – in broad daylight – and your singing debut was captured in-car by multiple mounted cameras.

Live-edited on site, within minutes you would see your karaoke session broadcast on the big screens and hear your voice fill up the square.