Ford Race To The Game

We created a custom slot car racing experience for NHL and NBA fans at Toronto’s Scotiabank Arena, blending game-day energy with Ford innovation.

Participants controlled 3D-printed Ford slot cars as they raced around a custom-built track. At each kiosk, players answered Ford-themed trivia questions – correct answers triggered performance boosts, while wrong ones slowed their car, all via a responsive software and electronics system.

The experience ran throughout the season, giving fans a reason to return, compete, and connect with Ford in a way that was fast, fun, and memorably hands-on.