Audi -Montreal F1 Experience

The Montreal F1 was the perfect stage for Audi to host VIPs and showcase the power and precision of its Audi Sport lineup.

Guests arrived at the Audi VIPier and were invited to explore. Flanking each car, touchscreen kiosks delivered interactive, educational content, allowing guests to dive deeper into Audi’s innovation story.

At the heart of the experience, a large LED screen wrapped in a custom shroud offered a captivating ‘surprise and delight’ moment. As guests moved nearby, the screen’s dynamic tiles reacted with motion – flipping through three unique visual states and bringing the installation to life with kinetic energy.