Sephora Illumination

Sephora Illumination was a weeklong interactive installation celebrating diversity, featuring a cosmic, data-driven portrait of skin tones.

In Toronto’s upscale Yorkville district, the activation transformed a retail space into an immersive, multi-sensory environment.

Four projection screens displayed thousands of skin tones as living constellations, shifting and animating in real time. Visitor gestures reshaped the starfield to create a personal, ever-evolving celebration of individuality and inclusion.

To drive conversion, guests received a Sephora incentive redeemable at their adjacent store, blending art with measurable retail foot traffic.