McDonald’s Friestream

National French Fry Day has become something of an annual celebration for fry lovers everywhere, and to celebrate, we worked with McDonald’s to create a once-in-a-lifetime opportunity for french fry lovers to proclaim their love from the top of a mountain via a massive, mock drive-thru installation and Facebook livestream.

Fry fans submitted videos of themselves screaming out their fry love via Instagram, Twitter and Facebook using the hashtag #NationalFrenchFryDay.

Dubbeded the “Friestream,” the campaign saw over 800,000 livestream views, 40 million media impressions, and pushed the McD’s app to #1 in the iOS app store.