Love Lights
Client: Cadillac Fairview
Categories: Interactive Production
As the centerpiece of Cadillac Fairview’s holiday campaign, Love Lights was a breathtaking kinetic light sculpture featuring 484 individually programmable lights, suspended to create a glowing canopy of motion and magic.
Activated by groups of six standing on interactive pads, guests triggered a series of animated light sequences choreographed with directional sound, transforming passive observation into collective participation.
The impact? Double-digit growth in social engagement, foot traffic, and average spend across participating CF properties, making Love Lights as powerful in performance as it was in presence.
