Telus Balloons Lights
Client: Behaviour
Categories: Brand Inventions
Telecom provider Telus wanted to help visualize the reach of their network across the country, so we created a travelling art exhibit featuring almost 400 individual custom balloon lights, all wirelessly controlled.
Participants would take control of the lights via dedicated tablets to create a series of animated shows, as festival visitors wandered the space to capture content.
We designed custom all-weather balloons and integrated LED lighting, PCB boards and broadcast relays to coordinate the show, lighting up a 40’ x 40’ installation space.
