Rogers Slot Machine

To celebrate the NHL All-Star Game in Las Vegas, Rogers Canada asked us to create a custom slot machine for placement at Pearson Airport.

Stepping up to the machine, travellers would pull a hockey stick to try their luck to win the jackpot, an all-expense paid trip to the game. Everyone was a winner though, with a wide variety of prizes dispensed from the machine after every pull of the stick.

This unique interactive has also been updated for other Rogers sports sponsorship events including the Rogers Cup and National Bank Open (tennis).