Toyota Good Luck Boulevard

During the 2020 U.S. Olympic team trials, we created this safe and contactless system featuring custom kiosks, hardware and software to allow family, friends and fans of hopeful U.S. Olympic athletes to send their cheers and best wishes.

Fans could upload text, photos and videos to a custom web portal and select their athlete of choice to cheer on. Once at the event, the athletes would receive a branded Toyota RFID keychain to place on their backpack or lanyard, and as they walked through, the personalized content uploaded to the portal would be displayed instantly.