Takeda You vs You Challenge

The You Vs. You Grip Strength Challenge translated the physical impact of Multifocal Motor Neuropathy (MMN) into a hands-on, interactive experience. We created a four-sided kiosk featuring four game-based challenges that tested grip strength and dexterity, simulating everyday tasks that are difficult for people living with MMN.

By turning clinical symptoms into tangible interactions, the activation helped participants better understand the condition’s real-world effects. The experience combined educational storytelling with interactive design to foster empathy, awareness, and meaningful engagement around a rare neurological disorder.