Loblaws Sustainability Zone

This installation for the 2022 Royal Winter Fair featured 2 interactive experiences to highlight sustainability efforts for grocery retailer, Loblaws.

The first interactive was a series of 6 exercise bikes, divided into 2 teams of 3. As users peddled their bikes, the arch in front would light up, pitting traditional incandescent lighting vs LEDs.

The second interactive gave users the ability to use a shopping cart as a game controller to navigate through a world  that transformed Toronto Zoo animal poo into clean green energy. Yes, a shopping cart game to recycle poo. We’ve seen it all now.